I am thoroughly enjoying writing new web copy for Hot Diamonds this week. With part of my family in the wholesale jewellery business, I’ve a familiarity with the industry that makes this a natural niche for me. Having worked with H.Samuel, Ernest Jones, Pure Jewels, Bees and Hot Diamonds, I’ve a good understanding of the various types of jewellery-buyer and how to reach them. Plus, as a devoted collector and uncurable diamond addict myself, I find my enthusiasm very rarely wanes. This is my kind of Thursday.
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